Chemical engineers work in some of the most image-conscious organisations where reputations are hard-won and easily lost. In all likelihood you’ll have a team of people somewhere carefully monitoring social media, news outlets, what your customers are saying and what the future holds in terms of legislation, trends and policy changes.
It’s also fair to assume that chemical engineers don’t always have the best of images. For one, people generally don’t know what we do. And when they do, it’s often associated with negative images and disasters. Often these images and events are ingrained into the public consciousness like Piper Alpha or Bhopal.
IChemE 
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