The right thing to do is not necessarily the cheapest when it comes to saving our planet.
That’s certainly the case for mitigating climate change.
Recently, in my monthly poll, I asked the question – Are people willing to pay more for energy to mitigate climate change? (you can vote at the bottom of this blog too).
So far the poll is indicating that nearly 60 per cent are happy to pay more.
They may not call themselves ‘chemical engineers’, but ‘process engineers’, ‘product engineers’, ‘process technologists’ [and a multitude of other job descriptions] are busily working away in the food industry to make the brands we know and love.
Producing tasty, safe, consistent, attractive, stable and value-for-money foods on a large scale is a remarkable achievement. Without those product values and others, glitzy marketing will always fail.
