Our contribution is hidden from the public as companies don’t want people to think about the ‘chemicals’ in their products.
I discussed the perception that anything natural is good and anything man-made is bad in my blog ‘Can you lead a chemical-free life?’, which demonstrates that this is not the case.
The US gets a lot of bad press about the public perceptions of science and engineering, but one thing they are getting right is the respect that seems to be increasing for chemical engineers working in the cosmetics industry.
An excellent example of this is the company Living Proof, set up by a team of researchers from Massachusetts Institute of Technology (MIT), including chemical engineering Professor Robert Langer, which initially focused on hair products.
The company has such a strong technological reputation that actress Jennifer Aniston (who I am told is famous for her hair?!) was not only was willing to advertise their products but also invested in the company as a co-owner.
Neotensil uses polymer technology to compress and flatten eye bags.