Behind every good manicure is a great chemical engineer (Day 320)

ManicureAs one industry cuts back on jobs due to the recession, another blooms. Last year $8.5 billion was spent in US nail bars. That’s a $1 billion increase since 2012.

So why are more people visiting nail bars now, than when times weren’t so tight and we had more cash in our pockets?

One explanation is the ‘lipstick effect’. When our budgets are squeezed, rather than losing the taste to splurge we simply trade large extravagancies for cheaper luxuries to cheer ourselves up. Cue the nail bar, manicures and chemical engineering.

Continue reading Behind every good manicure is a great chemical engineer (Day 320)