But sometimes I think we forget that the packaging our food comes in has been specially designed to ensure that our food lasts as long as possible – once you take food out of the pack it drastically reduces its shelf-life.
Over 100 million tonnes of food are wasted annually in the European Union. And if nothing is done this is expected to rise to 126 million tonnes by 2020.
The wasting of food is not only an economic and ethical issue but it also depletes our natural resources. There are 805 million undernourished people in the world today, anything we can do to stop food being wasted will help reduce this inequality.
In January this year saw the conclusion of the IQ-FRESHLABEL research project set up to develop intelligent labels to help reduce our food waste.