Creating products to Goldilocks’ standard (Day 342)

goldilocksMost people, in the UK at least, will be familiar with the fairy tale of ‘Goldilocks and the Three Bears‘, where Goldilocks, a young girl, seeks out products that are not too strong and not too weak – aiming for ones that are ‘just right’.

This is the aim of chemical engineers who work on the development and delivery of consumer products. There is a strong focus on achieving a consistent outcome that the customer deems to be ‘just right’.

I recently attended a talk given by Professor David York, Chair of Structured Particulate Products, from the University of Leeds, UK, on how to convert commodities into high value components.

David described how science and engineering are applied to transform household detergents into higher value specialty products. He went on to explain how improved consumer satisfaction is being delivered by creating a washing product that leaves an appealing fragrance on freshly laundered clothes.

David and his team achieved this by creating a product that deposits perfume micro-capsules onto fabric during the wash cycle. The capsules subsequently fracture and release a pleasing odour in controlled doses.

Continue reading Creating products to Goldilocks’ standard (Day 342)