One of the biggest frustrations that many scientists and engineers face, both in academia and industry, is short-termism. For issues like sustainability it’s problematic.
Investors and politicians can be nervous about taking the long-term view. Business likes quick wins; figures it can report quarterly and give annual performance targets.
By contrast, the journey to sustainability is often gradual, steady and long-term. For many of us it is a continual process of improvement – a step-by-step process of finding ways to use less energy, reduce waste and generally improve.
IChemE 
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