Day 360, six days of blogging to go.
Prior to starting this blog I had already attracted a reputation as a keen advocate for the positive benefits of chemical engineering; perhaps as a result of my media appearances following the Deepwater Horizon incident in 2010. My interventions were driven by a desire to react positively to what was clearly very bad news.
I wanted to use my presidency to do something more proactive. I wanted to find a way of shining a light on some chemical engineering good news on a daily basis, but I wasn’t entirely sure how to go about it – until I was told, “Get blogging Geoff!”
Once I’d figured out what blogging entailed, the idea started to take shape. A pipeline of stories was developed and ChemEng365 was born.
360 days later, I have been amazed at the extent of the readership that the blog has attracted. Here are some numbers for you:
The blog has been viewed more than 250,000 times by over 75,000 people in 180 countries. The top five countries, in terms of readership, will not come as a surprise: UK; US; India; Malaysia; and Australia. This is broadly in line with IChemE’s membership and the extent of chemical engineering activity around the world.
Heat map illustrating the global readership of the ChemEng365 blog
The list of countries where I have gathered just a single follower is far more exotic; the blog has been read in Aruba, Curacao, the Faeroe Islands and New Caledonia to name just a few of the far flung territories that have popped up in the analytics.
ChemEng365 has a following in six continents: Asia, Africa, North America, South America, Europe and Australasia. But there are seven continents in total – Antarctica is missing?
This begs the question: ‘Why don’t penguins read my blog?‘ Maybe it’s because their flippers are too big for a computer keyboard! Or maybe it’s because I haven’t blogged about Antarctica just yet.
Here are my favourite blog stories from six continents: