There is always a good and lively debate about the definition of chemical engineering. Not in technical and academic terms, but in words that most people can understand and relate to. At the moment it often feels like a debate without end and probably needs marketers to help tease out the values, words, benefits and phrases that encapsulate our profession.
So does it matter if we can’t explain our profession simply and collectively, nor have a simple set of images that bind us all together? Romantically, most chemical engineers would answer yes to this question.
In practice too it is an awkward situation to be in – the lack of clarity and subsequent communication problems result in misunderstanding, poor awareness and, most importantly, less value attached to the profession. If nothing else this is a substantial barrier to higher education, skills and recruitment.
Continue reading A most frustrating of professions (Day 29)
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